Twenty years ago, American studio Idol Minds established itself as a PlayStation 1 developer. The company released a number of games over the succeeding Sony generations, including Pain, the most downloaded game on the PlayStation Network in 2009, as well as working on Warrior’s Lair, the game used to demo the PlayStation Vita’s capabilities at E3 2011.

Now, the developers have chosen to rebrand themselves as Deck Nine Games. The new name is supposed to reflect a change in direction for the studio as it shifts toward making narrative-driven games. Deck Nine Games attributes the change to the hiring of talented individuals from the film, TV and videogame industries as well as the introduction of a new proprietary toolset. The toolset, StoryForge, is the result of three years of continuous development and should provide the studio’s creative staff, from writers to directors to cinematic artists, the flexibility to focus on telling interesting stories.

“With the creation of our new, proprietary toolset StoryForge and the shift in studio focus, we are removing the shackles from our creative team and bringing together our two passions; meaningful storytelling and rich gameplay,” said Jeff Litchford, Vice President at Deck Nine. “We’ve invested heavily in our staff of incredibly talented developers and in creating some truly remarkable tools. Our game will be announced at E3 this year where you’ll be able to see our efforts for yourself.”

“The studio has been focused on the creation of StoryForge for the last three years,” said Mark Lyons, President and CTO at Deck Nine. “We built StoryForge to give our writers, directors and cinematic artists and give them the tools they need to make deep, interactive, great looking games. We can’t wait to show what we have created with it.”

In addition to rebranding, Deck Nine has signed a partnership deal with a leading AAA publisher and are developing their first title under the new name. The new project is supposed to be a narrative adventure game and a new addition to a “critically acclaimed franchise.”