eSports platform Super League Gaming has announced that it has secured $15 million in latest round of fundraising. The conclusion of the Series C round brings the total amount the company has raised to $28 million. Investors in the round included Nickelodeon, DMG Entertainment, SoftBank-managed Toba Capital, and Cali Group, as well as participants from traditional professional sports including Jeffrey Vinik, owner of the NHL’s Tampa Bay Lightning, and aXiomatic, a premier esports entity backed by professional sports and media leaders.

Founded in 2014, Super League Gaming provides a community building platform that enables gamers around the world to experience recreational and competitive gaming, content creation and sharing, and social networking. The company’s current offering focuses on amateur eSports in local gaming arenas, particularly movie theaters. Super League Gaming has also partnered with Riot Games and has supported the first season of League of Legends intercity tournament play, with the second season launching online in July in twelve markets across the United States.

“eSports is exploding in popularity around the world, but the current landscape is lacking an open, easy access point for aspiring gamers and enthusiasts to connect and participate,” said Ann Hand, CEO of Super League Gaming. “With our online and live in-person events, we’re leading the way in bringing gamers into esports in a safe, fun and socially rewarding way. Our city-based clubs add a sense of belonging and fandom currently missing from esports.”

“We are excited to enter the world of eSports through our relationship with Super League, which has a loyal and growing fan base of kids,” said Matthew Evans, Executive Vice President of Digital and New Business, Nickelodeon. “Nickelodeon is interested in eSports because gaming is an important passion point for kids today, and forging this partnership with Super League puts us at the forefront of where kids will be playing next.”

“Fans worldwide are ravenous for eSports, both as spectators and players. No one is better than SLG to bring organized amateur eSports to the biggest markets in the world,” said Dan Mintz, CEO and Co-founder of DMG Entertainment. ”We are excited to partner with SLG and expand its footprint globally.”