Business website Business Insider has seen fit to present online marketplace G2A.com with the Innovation Initiator award. The award is given to companies that use new and unconventional methods to succeed and effectively grow their companies.

In a statement, G2A claims that Business Insider recognized the company “for its strong focus on innovation and the research and development of new products, services, and solutions. G2A was founded in 2010 as a regular online retailer, and in just seven short years has become a global transaction ecosystem which houses the world’s fastest growing digital gaming marketplace for game key codes and other digital products.”

Some of the company’s offerings include its own payment gateway, a video game development studio specializing in virtual reality, a 3D printing platform for both 3D designers and fans, and G2A Direct, which offers developers the chance to create their own storefront on G2A.COM as well as benefit from worldwide promotional and marketing campaigns. The company says it plans to further add to and expand its product portfolio in order “continue on the path of being an initiator of innovation.”

Noticeably absent are mentions of the various controversies that hang over the retailer like a cloud. In April, well-known British gaming commentator and critic John Bain accused G2A of being “an easy place to sell keys acquired en-masse through credit card fraud, thanks to their lax checks and lack of corporate responsibility, has done damage to indie developers, publishers and retailers who are often hit with large numbers of credit card chargebacks.”

As a result of this accusation, Gearbox issued a series of demands that they insisted G2A respond to publicly and quickly. When the company failed to respond, Gearbox walked out of a deal with G2A that involved the distribution of a special edition of Bulletstorm. G2A then hit back with a statement that denied any wrongdoing and rejected Gearbox’s demands as either unnecessary or impossible.