With E3 now over, branding agency Drumroll has announced the results from its “Brand Love Score” tool, a proprietary system they used to watch and analyze brand and game mentions across Twitter during the show. The technology examines the sentiment and impact of every tweet and assigns a value to each message and was first deployed at SXSW 2017.
According to the company, the ESA Foundation, the organizers of the show, were the most beloved brand, and while Bandai’s upcoming game Vampyr was the most loved game, Insomniac’s Spider-Man was the most talked about. Drumroll’s data also revealed that E3 enjoyed tweet volume that was 300% higher than that of SXSW, despite E3 being the shorter event.
“Gamers are some of the most passionate and vocal fans in social. If they like something, they’ll let you know. If they don’t, they’ll still let you know. E3 is the perfect event to see which brands are winning fans over and which are leaving something to be desired,” said Kirk Drummond CEO and Founder of Drumroll.
Drumroll was also monitoring discussion of the event before the actual show. The company says that there was a lot of talk about VR incorporation and which game developers would place a big emphasis on it. While there was some small talk from Sony and smaller indie developers on the topic, most of the larger brands focused on their standard PC or console game experiences, something the company says gaming purists welcomed.
Below are some of the top five categories Drumroll compiled from its data, which can be perused in part at brandlovescore.com
The top 5 most loved games at E3:
- Harvest Moon: Light of Hope
- Danganronpa V3
- YS VIII
- Final Fantasy XV
The top 5 most talked about brands at E3:
- Nvidia Geforce
The top 5 most talked about games at E3:
- Call of Duty WWII
- Star Wars Battlefront II
- Assassin’s Creed Origins
- Super Mario Odyssey